Amy Stone, Ph.D.



A proponent of user-centered design for 20 years, Amy has watched the field grow from a new idea to a core discipline for competitive advantage in the marketplace. Today, top notch user experience is expected by consumers, and the user centered design process has become an integral part of the product development lifecycle.  

Amy started her career in user-centered design when the field was in its infancy. At the time, computer applications were difficult to use, widely regarded as designed only for developers. Her first job in the field was working for the interactive video lab at the Stanford Law school, building semi-realistic trial environments for law students.

Amy has experience working on products ranging from drive-up ATMs, interactive television, remote controls, cell phone interfaces, and speech and handwriting recognition devices, to web applications in the financial, entertainment, travel, health-care, and consumer products domains. She has worked at many of the top research and consulting organizations in the field of Human Computer Interaction, including the NCR Human Interface Technology Center, U S WEST Advanced Technology Labs, iXL, and User Insight.  She has worked with the Centers for Disease Control, the National Center for Immunization and Respiratory Diseases, to establish best practices for immunization information systems used by health departments across the country.  


She has a Doctorate in Cognitive Psychology from the University of Colorado, and a Bachelor’s in Symbolic Systems from Stanford University.