User research is the foundation for building a good user experience. User research involves talking to the people who actually use the product. They are the ones who know what they want and need from an application, and how well an existing application meets their needs. Feedback from sales teams and product experts are valuable, but their feedback is not the same as a users.

Research

Deliverables

• Client can catch the sessions from their own desktop

• Client can utilize video in review meetings with design team

• Video highlights demonstrate important usability issues

• Effective way to influence product team and management

Picture-in-picture video of sessions

• Each screen is shown with callouts that document users' comments and behavior when interacting with that screen

• Summary format makes it easy to prioritize changes

• Focuses development on important features

• Brings development team together

Presentation summarizing results

• Predict how people will use an application

• Understand users' expectations for how a product should work

• Understand complexities such as environment, workflow, and management structure

because even the best designers can't...

• Validates good design

• Gives designers the users' perspective

• Identifies design problems unseen by people too close to the product

• Increases product success on launch

• Reduces support costs

User research

Benefits